How Elon Musk Won Twitter

How Elon Musk Won Twitter

Such social media battles may be unusual when considering a takeover of a massive business, but Musk is himself unusual, says Cary Cooper, a business professor at Manchester Business School. “He’s not a traditional businessman,” he says. “He’s a man that is pretty...
This Is How Twitter’s Edit Button Can Actually Work

This Is How Twitter’s Edit Button Can Actually Work

In June 2021, Twitter told the world “you don’t need an edit button, you just need to forgive yourself.” Twitter founder Jack Dorsey even held firm against Kim Kardashian’s pleas when she cornered him at Kanye West’s birthday party in 2018. For years, the platform has...
Meta and Twitter’s NFT Landgrab Could Backfire

Meta and Twitter’s NFT Landgrab Could Backfire

“Despite the positivity around NFT use cases, there’s a lot of distrust in the community—perhaps due to the anonymity of key artists and influencers, and almost certainly due to the scammers that circle like vultures and frequent rug pulls,” says PJ Cooper, founder of...